BUD Fund

Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD) was established in 2012. Eligible Hong Kong enterprises can submit applications to carry out projects for branding, upgrading or development sales in the particular market.

In addition, to support enterprises in exploring more diversified markets, the Government launched a new round of enhancement measures by phases starting from July 2021.

It included extending the geographical coverage of the Fund to include all economies with which Hong Kong has signed Investment Promotion and Protection Agreements (“IPPAs”) and increasing the cumulative funding ceiling per enterprise to $6 million.

Geographical coverage includes:
Funded Projects:
  • Advertising on media / social media / public channel
  • Exhibition
  • Design / produce promotional materials
  • Design / establish an online sales platform
  • Create/optimize company website
  • Create mobile apps for promotion purposes
  • Business registration/operating license fees
  • Rental/renovation expense
  • Utility expense
  • Hiring additional staff
  • Upgrade or develop products
  • Buy/rent machinery/equipment/mold
  • Make/purchase product samples or prototypes
  • Testing and intellectual property testing / certification registration
  • Apply for product patent / apply for trademark registration
  • Project audit fee



Funded Projects

Eligible Hong Kong enterprises can submit application for apply funding through Mainland Programme, FTA and/or IPPA Programme. Some examples that fall within the scope of the Programmes are listed as follow:

  • Brand Strategy
  • Brand Building Positioning and identity
  • Brand Equity Research
  • Brand Promotion
  • New Product Design
  • Adoption of Advanced Technology
  • Management and Logistics System Upgrading
  • Manufacturing Automation
  • Marketing Strategy and Research
  • Sales Strategic Planning
  • Sales Channel Establishment and Management
  • Advertisements
  • Promotion of Product(s)/Service(s)

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